for the love of vogs

where the MotleyFlue gather

no adventure for me….


Hello! As always, apologies for such a tardy post. The summer was crazy and between wrapping up my summer course and transitioning back to Phoenix, life just got hectic! Plus, I didn’t get to see a lot of the fall line before I left. Instead of doing a huge rundown of what I’ve tried on, the best and most economical thing for me to do is to just show you what I tried on – one post at a time. Here we go….

When I first saw the Prepare Hi | Leader, I fell in love with the first online photos. In fact, I had lots of high hopes for these because of the open lacing. I have a healthy 16-inch calf. Therefore, I’m used to feeling rejected when trying on knee-high boots. Oh Mr. Fluevog, can you PLEASE keep us healthy gals in mind when you design? Sexy comes in 16-inch calves, you know?! Anyhoo…. Here’s what happened when I met the Adventures:


At size 9, these seemed to run true-to-size for me. From this angle, things look promising. The zipper is up and oh my, these are so gorgeous! However, this is where my relationship with the Prepare Hi | Adventure ends.


On the other side of heaven lies reality. First off, the lacing is way too short. Granted, this can be fixed with some longer laces. Right now, it just looks awful. While I embrace and whole-heartedly accept my healthy calves, there’s nothing worse than feeling ugly (even for a moment) because your dream boots don’t fit. The boots are meant to have a nice gap that is strapped in by the leather lacing. However, the gap is just way too big. I really wish these came in a large calf option because adding a leather extension just won’t work with these.


Years ago when I tried on the Mini | Sugar in LA, I had the same issue. The view from the front totally confirms that while the Adventure is gorgeous, it simply isn’t meant for me. (tears)

However, just because this isn’t meant for me doesn’t mean you’re going to experience the same thing. If your legs aren’t as thick as mine, these babies are delicious! They’re super comfy, ultra-sexy, and in my book, are as classic as the Grand Nationals. The only difference is you can totally walk in these! I envy those of you who can make this work. I love these, even though they’re not built for me.

Oh Mr. Fluevog, please consider a large calf option. I would love you forever if you did:)

For the love of Vogs,



Author: jlrondilla

Joanne L. Rondilla, is a scholar, writer, and educator (not necessarily in that order). She received her Ph.D. at UC Berkeley in Ethnic Studies and her B.A. in Art Studio and Asian American Studies at UC Santa Barbara. Her research focuses on beauty, race, gender, the body, and colonialism. She is the co-author of "Is Lighter Better? Skin Tone Discrimination Among Asian Americans" (with Paul Spickard) and the co-editor of "Pacific Diaspora: Island Peoples in the United States and Across the Pacific" (with Paul Spickard and Debbie Hippolite-Wright). Born and raised in Dededo, Guam, Joanne considers the San Francisco Bay area home. Outside of the academy, she has more than twelve years of work experience in the cosmetics industry as a skincare specialist and make-up artist. While she's not an Imelda Marcos fan, Joanne does love her Fluevogs!

4 thoughts on “no adventure for me….

  1. Ok so I agree with you in principal because I have the same issue. I also work in manufacturing and there is a perfectly valid business reason why Fluevog tall boots (like Frye’s) tend to have a narrow calf: it all boils down to cost. Making a wider calf bot means more cost by changing production, adding adding calf sizes within shoe sizes and also requires using more leather as a raw material. Higher cost means lower margins and adding a wide calf boot will absolutely mean a higher price at retail. Fluevogs are already going up in price about 10% per year. I think one reason for a price increase that is three times the rate of inflation is that there is a clear Fluevog strategy to open more stores, and the reason for more stores I bet is increased orders via the web site; I know for a fact that they fufill web orders from the store inventry and not from a warehouse (e.g. I bet there is no inventory other than what resides in the stores.) So anyway – this decision is not just about doing what the customer wants – the company still has to make money and maintain their margins. Would you be willing to pay extra for a wide calf boot with the fall 2014 styles already retailing at over $400 USD?

  2. Yes, I would be willing to pay for a 1.5-inch strip of leather that would make these boots pure perfection. I’m sure others would do the same. (drops mic.)

  3. Have you seen the KKBB Deb? I actually bought a pair when sweet Kate from Melrose called me. Elastic in the back! Soooo cute! I was dreaming about Sugar too but the huge gap was just unattractive to me. Check out the Deb!

  4. Ah yes but it’s really all about how much will the customer pay? $100 more? $150 more? I think the company has to be struggling with this question because there is SUCH demand for larger size boots however the implications for Fluevog are significant. The general rule is that margin starts at 100% times cost. This is because in a price calcuation excercise there are other costs that eat away at that margin when a customer price calculation is made (waste, warranty claims, rent, utlities, overhead, building new stores, debt service, etc) I remember there was a pair of boots that you had a cobbler add a piece of leather to and he charged $45 I think – that is a great price too btw – so it’s a safe assumption that his cost (labor and materials) was half of that. Fluevog is a much larger company with a much more complex process, at lot more overhead and a more complex supply chain so this is a complex claculation and I doubt they would be able to add add only $45 to each boot cost, I suspect they’d have to add between $75-$100 per pair for all leather large calf sizes. Last year Fluevog boots Stop It boots were $399 (I have them in purple) and this year the KKBB Deb’s ( which I just bought yesterday) are $489 – and both of those styles have elastic gussets which may or may not appeal to everyone. An elastic gusset really would not work with the Prepare’s that lace up and leather may be a more costly material than elastic. And I’m sure there are also customers who looked at the KKBB DEb’s and said to themseves “Even though I need a larger calf size I’m not gonna pay $489 for a boot that is 50% non-leather”…..sorry for my wonky posts; I’ve been following this issue at Fluevog for a while and I find it fascinating, because my company deals with this all the time when we try to price our products (we sell propulsion systems not shoes but the concepts are the same.) I think Fluevog wants to do – and needs to – do this and is trying to figure out how. JF himself will be in the Boston store next weekend, maybe I should go in an meet him so I can offer a sympathetic ear! 🙂

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