for the love of vogs

where the MotleyFlue gather

(belated) IFD at the Haight

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Hello All!

Apologies for lagging on the IFD post. In truth, I was kinda pooped with the IFD countdown, re-locating to the San Francisco Bay Area for the summer (wa-hoo!), and going through graduation festivities. For the next few days, I get to hang with my new niece, Eliana Journey (Yeah. Journey. As in Don’t-Stop-Believin’. She was named after the rock band!) and catch up on some work – including this blog!

May 15th at the Haight Street store was fantastic as usual. The hardworking dealers did everything they could to again, make IFD a complete success! Shirley and I made it for the class photo, and as soon as they send it over, I’ll post. (Note: Unfortunately, Miss Dorothy had prior commitments and couldn’t be there.) Here are some scenes from IFD – Haight Street style.


Each store had special celebration buttons. In case you’re wondering about the significance of “415,” it’s the area code for San Francisco.


The lovely Monika. She’s all dressed up and ready to conquer IFD!


Shirley indulging in the champagne and cupcakes with FlueDaddy Denny.


Denny and Rachel ready to take your phone orders!!!


Of course Madame Shirley would figure out a way to make IFD interesting.


Ed says he’s camera shy. Therefore, I had to sneak this pic of him. Hmmm. I wonder how many Vogs the dealers hauled up and down those stairs that day.


I’d claim to be camera shy, but that would be an outright lie. Here I am sporting a vintage pair of Bordens. These were the pair I altered. The dealers didn’t even notice the extra leather in the back. The cobbler did an amazing job!

These photos definitely don’t do the day justice. After 5pm, the after-work crowd arrived and folks were high on champagne, snacks, and Vogs! As usual, the photo booth was a total hit (I have dozens of silly photos to prove it.) In terms of shoes, there were definitely some hot sellers that day, including the Daily Miracles | Stunner in Zebra and the Big Presence | Faraday. I’ll post a review of the new pairs I tried on soon!

For the love of Fluegasms,



Author: jlrondilla

Joanne L. Rondilla, is a scholar, writer, and educator (not necessarily in that order). She received her Ph.D. at UC Berkeley in Ethnic Studies and her B.A. in Art Studio and Asian American Studies at UC Santa Barbara. Her research focuses on beauty, race, gender, the body, and colonialism. She is the co-author of "Is Lighter Better? Skin Tone Discrimination Among Asian Americans" (with Paul Spickard) and the co-editor of "Pacific Diaspora: Island Peoples in the United States and Across the Pacific" (with Paul Spickard and Debbie Hippolite-Wright). Born and raised in Dededo, Guam, Joanne considers the San Francisco Bay area home. Outside of the academy, she has more than twelve years of work experience in the cosmetics industry as a skincare specialist and make-up artist. While she's not an Imelda Marcos fan, Joanne does love her Fluevogs!

One thought on “(belated) IFD at the Haight

  1. those bordens look amazing on you. what fun!

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