for the love of vogs

where the MotleyFlue gather

designing your collection: Are they me?


Confession: I’m a Flueddict. I got the Flueshakes BAD! When I first became a convert, I couldn’t get enough. I stalked the Fluevog site and cyber window shopped on amazon and eBay. It was insane. Granted, I didn’t buy anything. But I did exhaust a lot of time fantasizing about my next pair or wished that certain shoes would be reduced at the next sale. Admittedly, that first year, while I built a nice collection, it was definitely the most I had ever spent on shoes. EVER. Now, after getting a grasp of the shoes, the sales, and my personal style, I think I have my Flueddiction (somewhat) under control. With that, I’ll be posting a series called, “Designing Your Collection,”  where I share some of the thought processes that go in to deciding which shoes to add to my arsenal. Every Flueddict (unless you’re super rich) has certain guidelines that she/he follows as a way to exercise restraint. Besides, even if you could afford every shoe all the time, how could you possibly sport the Vogs in a way that does it justice? Just sayin’. So here’s a peek into my thought process. CBC Are they me? It’s easy to get lost in the awesomeness of a Fluevog. In truth, every shoe fits a different personality. An important question I always ask myself when shopping for a pair of Vogs is: Are they me? Case in point: I’m pretty sure that I am the only member of the MotleyFlue that does not own anything from the Radios family. Specifically, I know the rest of the gang own a pair of the CBCs (Gladys has them in cement; Dorothy in brown; Shirley in purple). At one point, I was going to invest in the CBCs. However, Agent Dorothy confirmed my hesitation when when she said, “I just don’t see you in these.” The Agent was right. I knew they wouldn’t get a lot of usage from me. They didn’t suit my wardrobe and I couldn’t imagine myself getting excited over them. I still admire from a far, though. The same feelings apply with the Angels. They’re a classic Fluevog shoe. Unfortunately, they’re just not me.

However, I am dying for a pair from the Radios family. I’m in love with the super cool and casual BBCs in brown. Can you imagine those babies with teal laces? The thought makes me weak in the knees! Alas, one day the BBCs and I shall become one. Someday, BBCs. Someday. steady Another shoe that I think is absolutely adorable is the Prepare Hi: Steady. I’m in the market for some yellow/mustard in my arsenal, and nearly fell over when I saw these on the site. However, when I went in and tried them on, they just didn’t scream “take me home tonight!” I can’t explain it. The Fluegasm just didn’t happen. I thought they were me, but they weren’t. I still think they’re adorable (and they’re currently on sale!). zazaAlas, here are the Zazas. These are totally me! In fact, most of my collection is from the Minis family because they scream me all the way home! Admittedly, not everyone likes the Zazas. I once saw this on an “ugliest shoes ever” list. Men, in particular (especially the wrong men), are not a fan of the Alice in Wonderland-esque shoes. But I don’t care. These shoes are fabulous! Brightly colored, quirky, comfy and fun: they are totally me. That’s why I love them:) So ladies and gents… which Vogs scream YOU?! Please post to comments.

For the love of Fluegams,



Author: jlrondilla

Joanne L. Rondilla, is a scholar, writer, and educator (not necessarily in that order). She received her Ph.D. at UC Berkeley in Ethnic Studies and her B.A. in Art Studio and Asian American Studies at UC Santa Barbara. Her research focuses on beauty, race, gender, the body, and colonialism. She is the co-author of "Is Lighter Better? Skin Tone Discrimination Among Asian Americans" (with Paul Spickard) and the co-editor of "Pacific Diaspora: Island Peoples in the United States and Across the Pacific" (with Paul Spickard and Debbie Hippolite-Wright). Born and raised in Dededo, Guam, Joanne considers the San Francisco Bay area home. Outside of the academy, she has more than twelve years of work experience in the cosmetics industry as a skincare specialist and make-up artist. While she's not an Imelda Marcos fan, Joanne does love her Fluevogs!

6 thoughts on “designing your collection: Are they me?

  1. ah, what a great new series. i am trying to figure out which vog says “me” the best, but i think that i choose vogs based on how much happiness they give me on a particular day/week/month. for instance i’ve recently been wearing both pairs of Radio boots that i own (purple PRI and black RTP) during the holidays because 1) they provide great coverage in the cold weather, 2) they go well with almost all my outfits, 3) they’re comfy and cozy, 4) they’re eye-catching (all that lovely distressed suede). i think i will have to take a step back and look through my collection from a different perspective. my thoughts are provoked! 😉

    btw, where in hell did that “ugly” list come from? putting the gorgeous Zazas on there makes me IMMEDIATELY question that list’s validity. my ivory/black zazas draw gasps of awe from strangers, not disgust!

  2. Raises hand (though I am not a member of the Motley Flue just had to note that I too sport CBC’s in Evergreen Plaid). I also love this new series, though I have to say I have taken Vog’s that I would not have thought of as “me” until I tried them on (example: grey embossed Munster’s) and then I made them “me”.

    Unlike the early days of my Flueddiction (04-09) I now have to consider my foot condition when investing in shoes so I can no longer wear many of the styles I had come to adore in the Vog universe. Lucky for me our Soul Sole’s come in so many shapes and sizes that there will never be a shortage of Fluevog’s for me to drool and obsess over.

  3. OMG Stacey! I totally agree:) There are a few pairs I have in my collection where I wasn’t quite sure about them. However, after trying them on, I couldn’t see myself without them. Specifically, I’m talking about the Summertime family. Alas, you have inspired my next post in the series. Thanks:)

  4. Pingback: designing your collection: can they be me? « for the love of vogs

  5. Great post! I too, fell hard for Fluevogs about 2 or 3 years ago and I’ve been adding to my collection slowly but surely.
    There are may of Vogs that I was lusting after for my “imaginary life”, a life where I’m more or a rocker, or a vintage girl, or go to clubs on the weekend etc. But I realized, after visiting the store in Vancouver at Granville and the very helpful Wes told me that he didn’t see me in a pair of very badass boots I was thinking of buying on Kijiji. And it’s true, I prefer a bit of a heel, colour and a more “feminine” shape (I say “feminine” because who’s to say what’s feminine or not, but for description purposes I’ll use this adjective). Having said that, I bought the very feminine Sharanpals in silver/gold because I fell head over heels in love with them but to tell the truth, they do not fit into my more casual life but I couldn’t pass them over. My decision for 2013 is to buy more boots and booties because in live in Alberta, Canada and it makes more sense to buy boots over sandals. I’ve also realized that I tend to buy the same shoe in different colours (Caravaggios, some of the Coffees, mini hotcakes).

    I was one of those who looked at the Mini family and thought they were ugly, even after I bought a pair of Zazas in purple/orange, but after I bought the mini elifs in green I started to fall in love with their heelshape, thick sole that grips the ground and comfortable insole, even though I have narrow feet and the minis are more for a wider foot gal. I now have those and the mini hotcakes boots in both colourways (brown,grey,yellow and black and teal). They are me because they are a heel that is comfortable, both casual and refined, quirky and they make me happy.

    One thing I tell people who are interested in Fluevogs is to try them, you might not like them on the website but when you put them on, that’s when the magic happens! I’ve been stopped countless times over all of my Minis.

    I’ve been obsessing about some of the shoes on the website, and drooling over the new shoes for Spring ’13, but one thing that makes me happy is that there WILL be more shoes in the future 🙂

    • Hi Dany,

      Welcome! Thank you so much for your comments. Agreed. If there is a store nearby and you have the time, I say try on ANYTHING that piques your interest. You never really know what’s “you” until you try them on. Admittedly, in imagining my fantastic shoe collection, I also imagined my many alter egos to match the shoes. (Seriously. Of the many questions that run through my head are: Does this go with my ____ alter ego?)

      I definitely relate to your love of the Sharanpal. I invested in the Meera for the same reason. For a while, I’ve been drooling over the stained glass inspired boots from the 70s. The Meera (as well as the Sharanpal) is a nod to that 70s boot. When I saw them and tried them on, I knew I had to have them. While I don’t wear them as often as I like, I’m never letting them go. They’re too gorgeous – like art pieces for my feet! My Munsters in the embossed grey pattern share the same story. They remind me of Lady Miss Kier and the many nights I listed to Deee-Lite in college.

      The Hotcakes are fabulous!

      Please let us know what you add to your collection in 2013:)

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