for the love of vogs

where the MotleyFlue gather

the unofficial guide to understanding Fluevog families


This is for the Flue-bies (those new or semi-new to Fluevogs) out there. Technically, I consider myself a Flue-bie because the company has been around for over forty years and it’s only in it’s 40th year that I finally discovered the greatness of this shoe designer. Initially, I fell in love with the Fluevog designs. The shoes themselves are unique, quirky, and comfy! The first time I tried on the shoes, I couldn’t get over how amazing they felt. I literally thought the Dollface and the Malibrans (my first purchases) were made for my feet. As I got to know the brand, I came to love how well organized the line is (more on that in a sec). Whenever I recruit a new Flueddict, I always tell that person that there’s a Fluevog for EVERYone. Unlike any other shoe company, Fluevogs really speak to a person’s individual taste. When they tout the mantra: “Unique Soles for Unique Souls,” they’re serious!

For me, I LOVE how the shoes are organized by family. Each family has a pretty consistent sizing system. (Okay. This is true most of the time. However, it’s always best to visit a store and try them on yourself or get on the phone and call one of the stores. A friendly “dealer” should give you all the fit details you need.) If you’re a Flue-bie, and you’re near a store, I highly suggest you visit on a weekday when the store isn’t busy and spend some time trying on different shoes and taking photos and simple notes on sizing. (Yes, I did this just so that I could get a sense of the what/how of each family and fit.) After a while, you’ll find that certain families speak to you more than others. For example, I know that Gladys and Shirley love the Operettas. I definitely have an affinity for Minis. Dorothy, if she had to choose, would likely be a Thanks kind-of-gal. My sister and my BFF Mae are both Bellevue fans.

Each family has a different story and a distinguishing trait about them. Yes, when you Vog, each Vog has an actual history. They’re not just some shoe that hangs on your feet. There is rhyme, reason, and inspiration to each family. In particular, I love that each family shares the same sole. That way, identifying the cousins are quite easy.

While each family has its own flair, each shoe within each family definitely stands on its own. I was reminded of this when I was trying to decide on whether to commit to the Bunny (part of the Minis family). Variety is the spice of life. Whenever I see something new in the Minis, I both celebrate and cringe. I celebrate a new addition to my favorite family, I cringe because I don’t want to be the crazy Minis lady (most of my collection is from this family). Alas, Monika, one of my “dealers” helped me work through my concerns and I decided YES on the Bunny. (They were a gift for finishing my Ph.D. That they are Berkeley colors – blue and gold – are a nice coincidence.) Monika pointed out that I’m simply a Minis gal. They fit me perfectly and I’m always drawn to them. Technically, I could have an entire collection from just one family and still have an amazing collection. (My inner shoe slut says: But with so many awesome choices, why settle for just one family?!)

Sometimes the family you’re drawn to just depends on the different facets of your personality. The Minis make me feel like I’m Alice in Wonderland. The Fellowships are my “everyday girl next door” shoes. The Munsters are definitely my “look at me” shoes. The Angels (which I don’t own yet) are simply classic “jeans and awesome t-shirt” kind of shoes.

Admittedly, it takes a while (and you have to be mildly obsessive like yours truly) to figure out your preferred families. For me, I try to narrow down my shoe preferences by family. That way, I don’t get carried away by the gorgeous shoes that Fluevog has to offer. In short, the more you understand your personal style, the more you understand your Fluevog choices.

And then new families come out… and that’s a whole other different story! Hope this simple guide makes Flue-shopping easier:)

Living life feet first.



Author: jlrondilla

Joanne L. Rondilla, is a scholar, writer, and educator (not necessarily in that order). She received her Ph.D. at UC Berkeley in Ethnic Studies and her B.A. in Art Studio and Asian American Studies at UC Santa Barbara. Her research focuses on beauty, race, gender, the body, and colonialism. She is the co-author of "Is Lighter Better? Skin Tone Discrimination Among Asian Americans" (with Paul Spickard) and the co-editor of "Pacific Diaspora: Island Peoples in the United States and Across the Pacific" (with Paul Spickard and Debbie Hippolite-Wright). Born and raised in Dededo, Guam, Joanne considers the San Francisco Bay area home. Outside of the academy, she has more than twelve years of work experience in the cosmetics industry as a skincare specialist and make-up artist. While she's not an Imelda Marcos fan, Joanne does love her Fluevogs!

15 thoughts on “the unofficial guide to understanding Fluevog families

  1. Is it bad that I have all those mini cousins in my closet right now? Except for the Hotcakes… And that’s only because they were Bitting me in the back of my knees;(. I wish I had longer (and thinner) legs;).

    Great job on explaining all of this. I think all novice Flueddicts around the world will thank you!

  2. i think this is fantastic as well. i learned this all from j-ro in the first place!

    while i do love my operettas (giulia and malibran), i’ve found i’m also definitely a Fluevog shoe slut! i LOVE my radios (PRI boots and CBC oxfords), getup ankle boots, fellowship oxfords, and now minis (zaza and qtee). over the past three seasons, i’ve found myself more and more attracted to the new families: prepares, wonders, pindowns, daily miracles, integrity, and others. if big presences and writes were in my size, i’d totally go for them as well. and now i can’t wait to see what other styles come in the new queen transcendents! more please!

  3. Marisol – No, it’s not bad that you have all the cousins in your closet. It’s wonderful that you’re a proponent of “family reunification.” 🙂 I have the Hotcakes and I love them. Do you remember that scene in “A Christmas Story” when the father won the cheesy leg lamp and Ralphie couldn’t stop touching the fishnet stocking draped lamp? Well, the Manpanion had the SAME reaction at the store when I tried on the Hotcakes. I had to put those babies on layaway immediately!

    Gladys – The Fluevog family salutes you and your slutty ways. Vog on, sister!

  4. Oh! Now you’ve sold me on the Bunnies, too. I was feeling hesitant because neither of the color options appeal to me / my wardrobe, but, lo-and-behold, great of you to point out that the blue and gold are in school colors — and it just so happens that my law school shares those colors, so I could totally wear them with school pride. Congratulations on finishing your PhD. That is hard work!

  5. Thank you so much Tea! Yes. Invest in the Bunnies. You won’t regret it! I wore them this week to lecture, and one of my students just yelled out, “OMG! Those shoes are fabulous!” The whole front area of the class shifted to check out my shoes. It was funny. And I like to think it bumped up my street “cred” in the cool professor department:)

    Btw. Which law school do you go to?

  6. Ha! That’s great. I go to Marquette in Milwaukee, Wis. What is your PhD in?

  7. Awesome! Welcome to the site:) I received my Ph.D. in ethnic studies at UC Berkeley:)

  8. Pingback: 50 by 50? countdown to halloween 2013 « for the love of vogs

  9. Ummm, Generalissima, THIS guide is yet another reason why you’re a doctah! Sweet job on breakdown, JRo! 😉

  10. I meant, “Sweet job on the breakdown”. Yes, I needed the ‘the’ in there. Ha ha.

  11. Pingback: Fluevog Love: Melrose Visit « for the love of vogs

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